Throughout history, Tangier has been a city of extremes. It’s a city that stands out by celebrating its international culture, a tireless resilience, and mediterranean vibrance. These values are reflected in the brand, as Port Tanger’s frames stand out through evocative designs, premium quality, and luxurious flair.
Tangier is an unrelenting force. The city that serves as both the gateway to Africa and the portal to Europe, embodies a duality that runs throughout the brand. As both a modernist literary metropolis and historic cultural capital, Tangier is where the crashing waves of the Atlantic meet and merge with the still waters of the Mediterranean. A place where whitewashed buildings swathed in birdsong, become smoky basement jazz bars by night, while the sprawling snake-like medina transforms from pedestrian pathway to a glittering labyrinth littered with storytellers, musicians and hustlers. With Moorish architecture serving as a frame for the city’s natural mise en scène, Tangier constantly forces you to look forward and ahead. At the end of each street your eyes are cast to either the horizon or the hillside. There is always something driving you forward.
Port Tanger is a way of life and a beat that continuously goes on. Each style lends its name to a variety of sources. Mektoub— a philosophical term in Arabic—means “it is written” and serves as a wearable intention to accept destiny. Whilst Tangerine takes its name from the infamous jazz standard, and the fruit, which was named after the city itself.
With six points on each side of the frames shaped as arrows, each pair is intricately designed with Port Tanger’s values in mind. The three on the left are a reminder to appreciate the past through the pillars of nostalgia, tradition and craftsmanship, while the three points on the right are a reminder to cherish and value the present through the pillars of hope, design and culture.