Super YAYA

<p>Rym Beydoun is a 27-year-old fashion designer who graduated from Central Saint Martins in 2013 with a BA in womenswear with a debut collection that tackled the muslim veil. Originally Lebanese, she was born and raised in Cote d'Ivoire. She started super YAYA in 2014, just a few months after graduating. The project started off as an e-commerce which operated as a customisable platform and had intentions to introduce West African dress traditions.</p>